The owner of the media company Playboy has teamed up with software system developer and gaming tech partner Gaming Technologies (Gametech) to establish a new Playboy-branded real-money Rummy mobile game for the Indian market planned to launch in 2021. If you are not familiar with the game, you can read our online rummy guide there.
PLBY Group, a pleasure and leisure lifestyle brand, and owner of the Playboy, and Gaming Technologies, the owner of the Mexico-based interactive licenced online casino and sports betting and gaming brand Vale, have announced a partnership to offer a new Playboy-branded, skill-based, real-money Rummy mobile game to the Indian market. The game is set to debut in 2021, which will be released later.
India is an important and growing market for Playboy. Our partnership with Gametech will cater to the young consumer’s desire for the Playboy brand in India across gaming and other categories including retail, beauty, venues, and hospitality.said Reena Patel, President, International at PLBY Group, Inc.
We are thrilled to partner with Playboy to launch real money, mobile, skill-based games in India. The potential market for online games of skill in India is still developing, and we believe that through this partnership with such an iconic brand, Gametech and Playboy can create a substantial presence in the Indian market and provide consumers fun and authentic games unlike no other partners in the territory.In response to the statement, Jason Drummond, founder and Chief Executive Officer of Gametech, mentioned
According to a recent Deloitte India analysis, the online gaming business in India is predicted to grow at a compound annual growth rate of 40% to $2.8 billion by 2022, up from $1.1 billion in 2019.
Playboy now has a diversified portfolio of consumer products, content, gaming, hospitality, and other services that reach a worldwide audience. For almost 25 years, Playboy's worldwide portfolio has thrived in Asian markets such as China and Japan. Playboy, in cooperation with Jay Jay Iconic Brands, a major fashion and lifestyle firm in India, extended its worldwide consumer products business into India earlier this year.