The Indian Olympic Association (IOA) announced on Wednesday that global nutrition brand Herbalife will be one of its sponsors nine days before the 2020 Tokyo Olympics.
Herbalife Nutrition, a global nutrition firm, announced on Tuesday that it has struck an agreement to become Team India's official nutrition partner ahead of the Tokyo Olympics, Which is set to begin on July 23rd.
The fact that Herbalife Nutrition has been named the Indian Team's "Official Nutrition Partner" demonstrates the relevance of science-based nutrition in competitive performance.
As a company at the forefront of developing sports nutrition and working successfully with teams and athletes around the world, we are proud to be the nutrition partner in support of Team India. We look forward to bringing our knowledge and expertise in sports nutrition to the team and are confident they will achieve huge success in Tokyo 2021.Ajay Khanna, vice president & India country head, Herbalife Nutrition told ANI.
Herbalife Nutrition is an ideal partner for Team India as they have a key understanding of the specific nutritional needs of high-performance athletes. The synergy between Herbalife Nutrition and Indian Olympic Association creates a sporting platform that leverages science-based nutrition and expertise to optimise performance and well-being.Rajeev Mehta, secretary-general, Indian Olympic Association (IOA) stated.
Herbalife Nutrition has operated in India for almost two decades, having been founded in 1980. Weight management, target nutrition, and sports nutrition are among the items offered by the organisation. It offers its products through independent distributors all around the country. Herbalife Nutrition India released the ‘Vritilife' brand of Ayurveda-based products in 2020.
In a variety of competitive sports, including boxing, table tennis, badminton, track and field athletics, wrestling, hockey, tennis, fencing, archery, and shooting, over 100 Indian athletes and sportspersons, including Mary Kom and Manika Batra, are set to represent India in Tokyo 2021. Fans and athletes from all around the world are eagerly anticipating the start of the huge sporting event later this month.
We are happy to inform you about one more sponsorship which is confirmed by Global Nutrition company -- Herbalife for the Tokyo 2020 Olympic Games since our last update to you on June 17.said Rajeev Mehta, Secretary General, IOA.
Herbalife has confirmed to us a sponsorship of Rs 2.25 crore to IOA," he added. In June, the IOA had announced that JSW Group had been roped in as a sponsor for the Tokyo 2020 Olympic Games. This comes a day after the IOA signed a sponsorship arrangement with MPL Sports Foundation as the 'Principal Sponsor' for the Tokyo Olympic Games, Asian Games in 2022, and Commonwealth Games.
The JSW Group (JSW) and the Indian Olympic Association (IOA) signed a new endorsement deal the previous month, which will see the Indian conglomerate becoming an official Team India sponsor ahead of the Tokyo Olympics.
The IOA claimed Parth Jindal, CEO of JSW, had acknowledged the sponsorship of Rs 1 crore to the governing body in a statement published by IOA chief Narinder Batra and secretary Rajeev Mehta.
We are happy to inform you about one more sponsorship offer which is confirmed with JSW Group for the Tokyo 2020 Olympic Games since our last update to you on June 17.read a statement.
Parth Jindal, CEO of JSW has confirmed to us the sponsorship of Rs 1.00 crore to IOA. it added.
Under the terms of the contract, JSW will provide the IOA with Rs. 1 crore in sponsorship assistance for the Tokyo Olympics, which will mark the 100th anniversary of Team India's maiden appearance at the quadrennial sports spectacular.
The JSW Group has been a vocal supporter of the Olympic Movement in India over the past decade and I am very pleased to formalize our association with the IOA ahead of what promises to be a memorable Olympics for Team India. We were looking forward to hosting the first ever ‘India House’ at the Tokyo Games and had made significant progress on that front, but given the circumstances, this is our way of showing our support to all Indian athletes heading to Tokyo next month.Parth Jindal, managing director of JSW Cements and JSW Paints, spoke about the cooperation with the IOA.
JSW Group coming on board as a sponsor for the Tokyo Olympics 2020 is terrific news for the IOA and the entire Indian sports ecosystem. We are thrilled to include JSW Group in India’s Olympic journey in Tokyo and make our success a collective effort.Dr. Narinder Dhruv Batra, President of the IOA, welcomed the JSW Group to the IOA's list of Tokyo2020 sponsors
The support extended by JSW Group further enables the IOA to provide a seamless experience for the athletes and management staff in their preparation for the Tokyo Olympics 2020. We are grateful for the support from such a reputed institution as JSW Group and welcome this as big step in boosting our preparation for the Olympics.Mr. Rajeev Mehta, Secretary General of the IOA, was also pleased with the partnership agreement. He stated
The Indian Olympic Association (IOA) announced last month that mobile gaming platform MPL Sports Foundation will be the primary sponsor of the country's delegation to the Tokyo Olympics and the Birmingham Commonwealth Games next year. The agreement will extend through December 31, 2022.
MPL would pay IOA a total of Rs 8 crore, according to the IOA, and in addition to that they will also supply the Indian contingent with sports kit for the 2022 Asian Games and Commonwealth Games.
We are delighted to inform you that the IOA has entered a sponsorship agreement with MPL Sports Foundation as the Principal Sponsor covering the Tokyo Olympic Games, 2022 Asian Games & Commonwealth Games.president Narinder Batra and secretary general Rajeev Mehta told PTI in a joint statement.
Aslo, The IOA announced that Amul has also expressed interest in supporting IOA. The world's largest dairy company has agreed to sponsor the Tokyo Games, which will take place from July 23 to August 8. Amul has agreed to sponsor the event for Rs 1 crore until December 31, 2021.
Amul, who has supported us in the previous games also, has come forward to support IOA for the Tokyo 2020 Olympic Games. Amul's sponsorship is for Rs 1 crore for a period till 31st December 2021.the IOA top officials stated.
We are hopeful of bringing more of such good news in the coming weeks as the talks are going on with some more sponsors.
The agreements were signed just days after IOA dropped Chinese sportswear giant Li Ning as the Indian team's official kit sponsor for the Tokyo Olympics, announcing that the participants will wear unbranded clothing.
This year's Tokyo Olympics will begin on July 23 and the games will run up to August 8. Last year's event was supposed to happen, but it was postponed owing to the COVID-19 epidemic.
News Source Credits: ANI and PTI