By gambling experts just for gamblers

Trusted, experienced and well-known gambling professionals. We deliver relevant and simplified content in our expert field to help connect people to the best iGaming services to meet their needs.

Trusted by the industry

Jesper Karrbrink Justmedia Hero

We’ve been mentioned as a reliable source of information for online gambling in some of the world’s biggest online publications and media.

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We work with industry-leading brands

Licensed and regulated

Wherever we go, our goal is to add value and trust

Global footprint

Our goal is to simplify online gambling for everyone, everywhere—making safe decisions, playing, wagering, and having fun—in just a few clicks. We’re not available in all markets yet, but it’s only a matter of time. And we won’t stop working until online gambling everywhere is simplified.

About JustMedia

As a lead generation company led by professional experts from the iGaming industry, we can provide transparent and fair content that serves the interests of all parties involved.

We started the journey of JustMedia in 2018 when the founders, Magnus Boberg and Tobias Alriksson, discussed and reflected on how performance marketing could improve around:

  • Responsible gambling
  • Accountability
  • Consumer experience

Since our foundation, we’ve continuously iterated on our approach to lead generation and experimented to provide better experiences and results. We get inspiration from people of all nationalities and mix their feedback and needs with our own experience and the intricacies of gambling across all verticals in jurisdictions throughout the world.

Online gambling, whether it’s casinos or sportsbooks, is an adventure—full of twists and turns and unexpected events. It’s excitement in a classical form that holds us captivated and coming back for more. To keep the journey positive and free of negativity, we do what we can to raise iGaming to the next level—just gambling in safe and hassle-free environments—pure fun and rewarding experiences.

What our brands offer

No fuss, no confusion

JustMedia offers a number of free resources to empower consumers to make informed decisions about how and where to gamble—connecting people with the best and safest alternatives available to them.

  • Award-winning editorial content
    Read fresh and insightful content from our editorial team.
  • Objective reviews
    Reviews revealing the nitty-gritty by our in-house experts.
  • Product comparison tools
    Compare and make decisions based on offers and solutions from leading operators.
  • Tailor-made tools
    Tell us what you want, and we’ll serve you with personalized options.
  • Cooming soon

Editorial integrity that can’t be bought

As an independent performance marketing company, we collaborate with iGaming operators. Throughout our websites, there are references and links to products and services provided by our partners. We are compensated for qualified leads resulting in sales coming from links posted on our websites. We are commissioned by either revenue generated from leads or by receiving a single acquisition fee (a fixed sum for each qualified customer).

Our team values our reader’s trust. We are responsible for providing accurate and unbiased information, and we have editorial and integrity standards in place to ensure this.

From writing to editing and publishing, we maintain a clear distinction between our advertisers and our content—always providing accurate and transparent information to allow our readers to make educated decisions.

Our history

5+ Years of JustMedia

Our consumer focus and unwavering respect for players and gamblers have laid the foundation for our success. We have a no-nonsense policy and only collaborate with the best of what the iGaming industry offers. Here’s our journey in providing seamless and simplified online gambling experiences globally.

  1. 2018

    JustGamblers was founded as an online casino and sports betting affiliate for the US market.

  2. 2019

    As legislation opened up for regulated online gambling in the United States, we aimed to launch the first version of JustGamblers as soon as possible, managing the official launch in April.

  3. 2019

    Following the successful launch of JustGamblers in the United States, we carried over the momentum and entered the Indian market for online casinos and sports betting.

  4. 2019

    That first year, using the first version of the JustGamblers lead generation platform, we began a broader global expansion and entered both Brazil and Germany.

  5. 2020

    After our initial success, we saw the need to redesign and overhaul the JG platform to position ourselves for further growth. This led to a new and more mature brand identity and improved technical structure of our digital assets.

  6. 2020

    Following the launch of the new JustGamblers platform leading up to the end of 2020, we continued our global conquest by entering France, Japan, the Netherlands, and Spain.

  7. 2021

    As JustGamblers matured, we saw a need to create a separate business entity, resulting in the foundation of JustMedia Ltd—the corporate umbrella under which our group of brands operate.

  8. 2022

    During the first quarter of 2022, we restructured our organization and welcomed Jesper Kärrbrink, Jonas Wåhlander, and Johan Moazed as board members and strategic advisors.

  9. 2022

    JustMedia secured a vendor license for the State of New Jersey, effectively becoming part of the Active Vendors List (AVL), allowing us to do business with NJ iGaming operators.

  10. 2023

    JustMedia acquires PPC assets and the portfolio of Kurama Ltd.


Meet our executive team

Magnus Boberg

Managing Director & Co-Founder

Magnus Bonberg
Tobias Alriksson

Chief Technology Officer & Co-Founder

Tobias Alriksson

Board of directors

Jesper Kärrbrink

Investor & board member

Jesper Kärrbrink
Jonas Wåhlander

Investor & board member

Jonas Wåhlander
Johan Moazed

Investor & board member

Johan Moazed

Latest news & updates

Read the latest news around JustMedia and the online gambling industry. We provide data and information that allow you to stay on top of iGaming trends and insights.


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