William Hill Review

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Is William Hill trustworthy? Find out in Our Honest William Hill Casino Review

Operator data

Company nameWilliam Hill PLC
AddressNot Available
LicensesNew Jersey Division of Gaming Enforcement
Founded year1934
VAT numberN/A
Registration numberN/A
Payment (Deposit)Visa/Mastercard, ACH, William Hill Prepaid Card, Cash at the Sportsbook
Payment (Withdrawal)William Hill Prepaid Card, Cash at the Sportsbook
Deposit bonus$50 after your first $50 in bets
Minimum deposit$20
Minimum withdrawalNone
Payout speedUp to 72 hours
CurrenciesUSD
SoftwareProprietary
ProductsSportsbook
Amount of games8 Sports
DevicesPC, Apple, iOS, Android
Languages supportedEnglish
Restricted countriesPermitted Localities: Indiana, Iowa, Mississippi, Nevada, New Jersey, New Mexico, Rhode Island, West Virginia, The Bahamas
Associated brandsNone
AwardsEGR North America Awards 2018 Best Mobile Product
Affiliate programhttps://www.williamhill.us/affiliates/
Customer SupportLive Chat, Email, Phone, FAQ
Phone number855-754-1200
Email address[email protected]
Availability24/7

Is William Hill Trustworthy?

William Hill is an old name in sports betting. Its history began in London in 1934, and since then it has expanded to become an international fixture. It has a strong reputation and longevity that makes it a trustworthy sportsbook. There are many good things about using the William Hill US online access point, which we’ll address below.

Learn everything you need to know to gamble safely and have fun for free or cash with our expert review of William Hill Sportsbook. Sign up for an account and start playing today.

Is William Hill Licensed and Certified in the USA?

Yes, William Hill’s online sportsbook is licensed through the New Jersey Department of Gaming Enforcement. Unusually among online sportsbooks, the William Hill NJ licensing also allows it to admit players from other US states.

When Did William Hill Launch?

The company first launched in 1934, and the current version of its online sportsbook launched in 2009. It has added new localized pages as the casino has expanded its brand throughout the world and to new US states.

Does William Hill Have a Good Reputation?

William Hill has a positive reputation despite some controversies that have afflicted the company at large over the past 20 years. US gamblers continue to trust the sportsbook for its quality, despite some reasonable complaints about its deposit and withdrawal restrictions.

William Hill is popular both online and in its physical sportsbook locations. It is most popular in the United Kingdom, where it is the 660th most frequently visited site. (Alexa does not provide US ranking for the site).

Is William Hill a Listed Company?

Yes, William Hill is listed on the London Stock Exchange with the symbol WMH. For the past five years, it was mostly stable until the summer of 2018 when it experienced a significant drop following relatively slow financial numbers for the first half of 2018.

Brands Associated with William Hill

William Hill does not own any other brands, but it does have a partnership agreement with Playtech, the online software developer.

William Hill’s Responsible Gaming Policies

William Hill lists helpful resources for gamblers who struggle with gambling addictions. Such players can explore the signs and symptoms of problematic gambling behavior as well as enter into a self-exclusion period to help combat the problem. The sportsbook includes a section in its FAQ about responsible gambling and explains how players can use time limits, spend limits, and deposit ceilings to trigger the self-exclusion.

Creating an Account with William Hill

This sportsbook’s signup process is simple. When you are on your state’s main page, you can click on the “Sign Up” button at the top of the screen. You’ll be prompted to fill out the required information; then you can load funds into your account and start gambling almost immediately.

Information You’ll Need to Sign Up

William Hill requires the following information from any new US player:

  • Name
  • Address
  • Phone Number
  • Date of Birth
  • Password
  • Security Questions
  • Last Four Digits of Your Social Security Number
  • Promo Code (if applicable)

Do I Need to Provide Any Documents to Withdraw Earnings from William Hill?

Yes, if William Hill cannot validate your identity using records it has access to, it will require you to prove your identity and residency with two forms of identification. You must upload copies of these documents to your account page. Once the customer support team has had a chance to review these documents, they will email you confirming that you are free to use the website.

How Easy Is It to Create a William Hill Account?

Nothing is surprising about William Hill’s account registration process. It follows a simple, familiar pattern:

  • Enter your personal information into the registration form
  • Submit the form to the sportsbook
  • Provide identification as requested by the sportsbook
  • Receive approval that your account is in good standing

How William Hill Verifies Your Documents

You should submit any documents that require verification through your account page. The customer support team will review these documents as swiftly as possible to ensure you can begin gambling.

How Quickly Can I Start Playing with Real Cash?

In most cases, you can start gambling as soon as you have added funds to your account. As it may be difficult to add funds initially, you should anticipate that it may take some time for your funds to show. Even more time consuming, William Hill sportsbook may request that you provide ID. In that case, you will have to wait until you receive ID confirmation before depositing money and gambling.

William Hill Withdrawals and Deposits

One area that William Hill falls behind the competition is with its money management. It compels its users to use a proprietary prepaid card, then charges significant fees to load it up. This method certainly adds a lot of security to deposits and withdrawals, but the added cost and inconvenience is a considerable drawback.

William Hill Casino Deposit Methods

In addition to the previously mentioned William Hill Prepaid Card, US players can deposit funds directly into their account using conventional credit cards and ACH transactions. William Hill warns that your credit card processor may consider the transaction a cash advance, which means it would be subject to your card’s cash advance fee and interest rate. For most players, this is undesirable, as it can significantly increase the cost of the deposit. William Hill does not mention that ACH transactions cost additional amounts, though they are cumbersome compared to CC transactions.

The final option that US players may use is to visit one of the sportsbook’s physical access locations in New Jersey:

  • Monmouth Park Sports Book, Oceanport
  • Ocean Resort Casino, Atlantic City
  • Tropicana, Atlantic City
Deposit methodMin and max depositsTransfer feeProcessing time
Visa/MastercardMin $20, Max $1,000None*Instant
ACHMin $20, Max $1,000NoneInstant
William Hill Prepaid CardMin $20None**Instant
Cash at the SportsbookNoneNoneInstant

*William Hill warns its customers that their banks may consider the deposit to be a cash advance, in which case there may be a significant fee and higher interest rate applied to the transaction.

**While you can deposit funds from your William Hill Prepaid Card into your account without any processing fees, there is a standard 3% transaction fee to load the prepaid card.

How to Withdraw Your Earnings

William Hill’s withdrawal options are even more restrictive than its deposit methods. Players may only withdraw funds from their account to the William Hill Prepaid Card or cash at one of the physical locations. There are fees when attempting to withdraw funds from the prepaid card to your bank account, but it is possible. The Prepaid Card can be used anywhere that Discover cards are accepted, so players at least have the ability to spend money from the card without fees.

Withdrawal methodMin and max withdrawalTransfer feeProcessing time
William Hill Prepaid CardNoneNone*Up to 72 hours
Cash at the SportsbookMax $3000NoneInstant

*Several fees apply when trying to access your funds:

  • $2.95 monthly inactivity fee after six months
  • $0.75 fee to conduct a balance inquiry at an ATM
  • $2 fee for withdrawing funds at an ATM or transfer funds to your bank
  • $3 to request a paper statement.

Do I Need to Prove my Source of Wealth?

No, William Hill does not have a policy requiring you to verify your income source. As with any other online sportsbook, though, it may request evidence of income if its customer support team considers your deposit activity suspicious.

William Hill Casino Bonuses and Campaigns

William Hill relies more on its payout odds rather than bonus and promotional campaigns. Nevertheless, the sportsbook offers several bonuses that US gamblers may earn. Instead of a traditional deposit bonus, William Hill rewards players an additional $50 after they bet their first $50 in wagers. Keep reading below to learn about the sportsbook’s other bonuses for US players.

Introducing William Hill Bonuses

William Hill favors several kinds of sports bonus:

  • Bet Type Bonuses
    Since there are two kinds of bets that you can make on William Hills’ site.
  • Event Bonuses
    The sportsbook provides bonuses for events and series of events. For example, it may provide $100 if you make three consecutive bets of at least $50 on a three-game series.
  • Results Bonuses
    These bonuses reward you for making a bet on a specific game. If the result meets particular criteria, you will receive bonus funds. This reward includes compensation bonuses in case you placed a losing wager or increasing the payout on a winning bet.

Current William Hill Campaigns

William Hill has several ongoing promotions, including a 15% reward for making a 4-leg parlay losing wager on college football on any Saturday and a 50% reward if you bet on a player making the first touchdown on Thursday but they make the second. Several other campaigns update periodically, but the sportsbook posts them in their campaigns section, so check it out to see the most up-to-date selection of William Hill bonus campaigns.

FAQs on William Hill Bonuses

Q: Does William Hill offer a loyalty program?
A: No, currently, William Hill only offers periodic bonuses. The sportsbook may add some form of loyalty program in the future, but it is focusing on other methods to encourage players to remain active on the website.

Q: Can I withdraw my bonus winnings immediately?
A: No, like other sportsbooks, you must wager your bonus funds before you can withdraw them as winnings. You may use them to bet on any sports event, however.

Q: Are there bonuses for bets on baseball?
A: Yes, William Hill runs a Tuesday promotion for baseball wagers. Bet at least $25 on Money Lines and get a $2 bonus for each home run if your team wins.

Which Betting Methods Does William Hill Offer?

William Hill focuses narrowly as a sportsbook, but it succeeds in producing a quality product. If you’re looking to bet on America’s most popular sports, William Hill provides two methods: standard betting and parlay betting. Parlay bets involve betting on more than one team to win their respective games. For example, you can make a parlay bet that involves a line of four teams. If all four win their games, then your payout will be dramatically more substantial than it would be for individual bets on those same teams. Essentially, it’s a way to decrease your odds of success in exchange for more excitement and a bigger potential payout.

Which Bets Can I Make at William Hill?

You can bet on the NBA and many different sports at William Hill:

  • Football
  • Baseball
  • Soccer
  • Basketball
  • Hockey
  • Tennis
  • Golf
  • Boxing
  • Auto Racing
  • UFC / MMA

William Hill offers many standard kinds of bets, including:

  • Straight Bet
    Standard bet regarding the winner of a game.
  • Parlay
    A single bet on multiple teams and games. For example, you could make a bet on baseball teams, and you’d win online if all the teams win.
  • Futures
    A bet on a future game, which can lead to additional rewards.
  • Propositions
    Bets on specific events within a game, such as the team or player to score the first touchdown.
  • Teasers
    Increase your odds of winning by expanding the scope of your bet in exchange for decreased payouts.
  • Round Robins
    Parlays that are split into smaller groupings. For example, a round-robin on three teams will consist of three parlays, one for each potential pair of teams.

Where Does William Hill Source Its Software?

William Hill worked with Playtech to develop proprietary software specifically for its use to bet on football and handle MLB betting. The sportsbook has won an award from EGR in 2018 for the quality of its mobile experience.

How Easy Is It to Use William Hill?

You can easily start using William Hill. Much like other exclusive sportsbooks, the simple focus makes it easy to find what you need. The topside menu bar lets you adjust the format and access your account to deposit more funds. The live chat support function is also a few clicks away using the “Live Chat” option under the “Help & Feedback” menu.

Those who are familiar with online sports betting sites will feel right at home using William Hill’s website. There is a menu on the left side of the page that contains the list of sports. When you click on them, it filters the results accordingly. The middle portion of the page lists the upcoming games in chronological order, so you can review the list for inspiration regarding which games you can bet on for immediate results.

William Hill Compatible Devices

You can use William Hill natively on any device. Desktop computers (including both PC and Apple) use browsers to bring up the site and start betting on the sportsbook. Mobile devices can use the site, but there is a much better mobile-specific experience provided by downloading the app. This app is available both in the Apple Store and the Google Play Store, as it is available in iOS and Android versions. You can also visit the website to download the app directly.

What We Think about the Feel of William Hill

Overall, William Hill makes many of the correct aesthetic moves. The US-specific landing page showcases which states a player may be from to bet and allows you to immediately sign up with a new account or download the app. Once you choose your state, you’ll be taken to the state-specific page to review the betting options. The whole experience flows smoothly and reflects a positive, straightforward design both on the desktop and mobile.

William Hill Customer Support Services

William Hill offers several customer service options for its US players. Conveniently, these options are also available 24/7. This broad availability is indicative of the international reach of William Hill.

How Can I Reach William Hill?

You can take your pick of customer service options to speak with a representative at William Hill. The sportsbook offers the following forms of contact:

  • Live Chat: https://williamhill-nj.custhelp.com/app/chat/chat_launch
  • Email: [email protected]
  • FAQ: https://help.us.williamhill.com/en-us
  • Phone: 855-754-1200

Which Features Make William Hill Unique?

Despite some notable limitations, William Hill possesses some important positive qualities. This unusual blend certainly makes the sportsbook stand out even among other sportsbooks. With some reservations, our experts feel that William Hill is a positive addition to the collection of online sportsbooks.

How Is William Hill Different from Other Online Sportsbooks?

William Hill provides online sports betting to several more states than most other online sportsbooks:

  • Indiana
  • Iowa
  • Mississippi
  • Nevada
  • New Jersey
  • New Mexico
  • Rhode Island
  • West Virginia

Players in the Bahamas can even use the US version of the website. Additionally, the William Hill app is well designed and makes it easy for players to access any betting opportunity they’d like. We appreciate the parlay card betting option and how the bonuses and website design assists players in exploring different kinds of bets.

Is William Hill a Good Choice for US Players?

William Hill casino is a trustworthy company that will stand by its terms of use. It may be restrictive both in terms of residency and deposit methods, but the result is a sportsbook that you can count on to deliver a quality experience for betting on sports that appeal to you most. The sportsbook also provides competitive payouts for its patrons, so you can win big if you have a good eye for betting. If you live in one of the states where William Hill holds a license for operation, you should explore its site and see if it’s right for you.

William Hill – Our Verdict

Our experts are generally positive on William Hill. It is a sportsbook with some significant limitations, but otherwise, it provides an exceptional experience for American gamblers. Our William Hill review focuses on those most important aspects, both in a positive and negative light for the sportsbook.

Five Things We Love about William Hill Sportsbook

It is easy to choose several high-quality features that William Hill provides for its players. Our favorite top five qualities are:

  • Long History
    The sportsbook itself predates the internet by a long time. Its foundation in the early 20th century lends it tremendous credibility among an industry flooded with newcomers and fly-by-night operations.
  • Mobile App
    The intuitive design and native functionality for both iOS and Android devices is a strong argument for William Hill’s interest in providing a good experience for its players.
  • Multiple States
    William Hill is one of those few online sportsbooks to serve multiple states, including uncommon ones such as Iowa and Mississippi.
  • Customer Service
    The 24/7 customer service option is one of the benefits of being an international company. As a result, US players can get assistance even in the middle of the night.
  • Betting Options
    William Hill simplifies the parlay betting option, which opens up this exciting variation to players who may not have tried it before.

How William Hill Could Improve

Despite the positive aspects, there are some significant negative qualities about the sportsbook’s current operations. Here are three areas we’d like to see them improve:

  • Deposit and Withdrawal Methods
    The limited options for moving money combined with the significant fees to use the prepaid card make the cash handling portion one of the worst aspects of William Hill.
  • Location Requirements
    Despite allowing players from multiple states, the sportsbook is restrictive about who it lets bet there. While it’s legal for visitors to gamble when visiting a permissible state, the sportsbook requires that users reside in one of the eligible states, reducing the pool of available players.
  • Loyalty Program
    Although there are several valuable bonuses, they don’t serve the same purpose as a loyalty program. We’d like to see William Hill add an automatic rewards program for its users.

Our William Hill Review Rating

Despite the serious shortcomings that the sportsbook has, it still offers quality service, and our experts recommend it to US players. Our final rating is a 4 out of 5: if you’re willing to deal with service charges for your deposits and limited withdrawal options, you should strongly consider placing a few bets at William Hill and reaping the rewards of its high payouts. If you are looking to play casino games instead of betting on a sportsbook, you should look through our list of the best casino sites available.

About the Expert

Isabella Johnson Isabella leads our investigations into Casino safety and gambling research. Her work has been featured on the BBC, CNet, Wired and The Financial Times.

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