Johan Moazed - Board of Directors / Shareholder / Investor

Johan Moazed sits on the board of directors for, he is also a shareholder and investor in the company. He brings a vast experience of sports betting knowledge and he is also an “Grandmaster “ at backgammon. On this page you will find all details about Johan and what he brings to the site.
Table of Content
Johan Moazed
Johan Moazed Board of Directors, Shareholder & Investor

Summary Experience

Johan brings experience gained over several years in the iGaming industry to his role at JustGamblers. This experience covers a myriad of areas including business foundation, strategic planning, customer experience in iGaming, and innovative sportsbook development. 

It has been gained while undertaking roles at several top-name companies as listed below:

  • Board Member - Yggdrasil Gaming Ltd where Johan was integral to determining the strategic direction of the business.
  • Board Member - Cherry AB including the development of the brand and the expansion of its portfolio. 
  • CEO - Betting Promotion - (Sports betting software provider) including the foundation of this company that provides innovative sportsbook software solutions.
  • Business developer - Progona Ltd. (Betting Exchange) where business development, sales, and marketing skills were honed. 
  • Market Maker - Financial Industry where knowledge of the finance industry was gained. 

Role at JustGamblers

Johan has a vital role at JustGamblers as an advisor, investor and board member. He is a sports enthusiast and a “Grandmaster “ at backgammon. As a result of his passion for sport he founded his own betting fixtures business “Betting Promotion.”

Johan brings this knowledge and expertise to his role at JustGamblers where he will play a central role in the sports betting aspect of the business. He is perfectly placed to be the company's expert in this area. 

Johans story with JustGamblers

Johan has a background of working closely with fellow JustGamblers investor Jonas Wåhlander. The pair had a close working relationship when Johan was on the board at Cherry/ComeOn while Jonas was CEO there. 

They were both members of the original group of investors who were looking for a chance to  invest within iGaming affiliation when they came across JustGamblers and recognized it as a valuable investment opportunity. 

Relevant iGaming Experience

Johan has a wealth of knowledge and experience in the iGaming industry. He brings the insights he has gained with him to his role at JustGamblers. 

Below is a list of Johan’s industry experience and how this relates to his JustGamblers role. 

Board Member - Yggdrasil Gaming Ltd (Casino games developer)

Yggdrasil Gaming Ltd is a top developer in the iGaming industry. The company prides itself on its innovative gaming creations. Renowned game titles in the company’s catalogue include: 

  • Joker Millions 
  • Empire Fortune
  • Golden Chip Roulette 
  • Hell’s Hogs
  • Pushy Cats 
  • Let It Slide 

As a member of the board for Yggdrasil Gaming Ltd Johan was integral to determining the vision and mission of the organization and the initiation of ongoing game development strategies. 

This strategic planning experience is an invaluable attribute that Johan brings with him to JustGamblers. It enables him to provide business advice to the company based on real-world industry experience. 

Board Member - Cherry AB (iGaming & Land based casino company)

Cherry AB is a company operating in the land based casino and iGaming space. It is the owning company of the well-known ComeOn brand and all related brands within that portfolio including: 

  • Lyllo Casino 
  • Mobilebet
  • SuomiKasino 
  • Get Lucky

As a board member at Cherry AB Johan was central to the development of the brand and the expansion of its portfolio including enhancing its presence in the iGaming arena. 

Bringing the experiences and learning from his time at Cherry AB to JustGamblers means that he is able to advise the company on its development as a respected information resource for iGaming enthusiasts across the world.  

CEO - Betting Promotion - (Sports betting software provider)

Johan is the founder and CEO of Betting Promotion. The company provides an outsourced betting software solution. This includes a fully managed sportsbook as well as options for customized solutions. 

His expertise in sports betting has enabled Johan to lead the company to become a respected sports betting software provider. 

JustGamblers greatly values the sports betting insights that Johan brings to the company. He provides advice that enables the brand to achieve its goal of providing relevant iGaming advice for its audience. 

Business developer - Progona Ltd. (Betting Exchange)

Progona Ltd was one of the first companies to be granted a sports betting licence by the Gibraltar government. Johan worked as a business developer for the company. This gave him responsibility for creating development plans, networking, identifying growth opportunities, and developing sales and marketing strategies. 

This experience in business development is a valuable attribute to JustGamblers in helping it develop as an organization and expand its reach. 

Market Maker - Financial Industry 

A market maker is also known as a liquidity provider. They are involved with quoting both a buy and sell price for tradeable assets. Johan undertook this role in the US focused financial sector. 

His insights into the finance industry have enabled Johan to provide first-hand advice to JustGamblers as it grows its brand in multiple financial markets.

Video Interviews

For more insights into Johan Moazed take a look at this interview he did a few years ago about his Betting Promotion company:

Media Mentions

Johan’s iGaming industry expertise is well-known and has been quoted in media copy. We have included some examples of this, and his comments to journalists, in the list below.

Consortium makes $1bn bid for Cherry -

NASDAQ OMX Welcomes Betting Promotion Sweden AB to First North -

$1bn bid for Cherry -

Personal Profile Johan Moazed

Taking a closer look at the skills and expertise of Johan shows his value to JustGamblers as an advisor and investor. 

Key Skills & Core Competencies

  • Sports betting expertise. 
  • Knowledge of the US iGaming market. 
  • Strategic planning awareness and expertise. 
  • Experience of creating and growing a business in the sports betting space. 
  • Insights into the customer experience of online sportsbooks. 
  • An actual grandmaster at backgammon. 


Johan has experience in garnering the certifications required for stock listing a company. He was successful in ensuring the company that he was working for was listed successfully. 


As CEO of Betting Promotion Johan was delighted when the company was nominated for “Sports betting supplier of the year" and "Services rising star of the year" at the EGR B2B Awards in 2012. 

In 2018, the company again achieved success when it was shortlisted for Esports Supplier of the Year at the SBC Awards. 

Sources and links

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