Jesper Kärrbrink - Board of Directors / Shareholder / Investor

Jesper Kärrbrink sits on the board of directors and is a shareholder and investor to Justgamblers.com On this page you will be able to find all details about his position including contact details.
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Jesper Kärrbrink JustGamblers.com
Jesper Kärrbrink Board of Directors, Shareholder & Investor

Summary of Experience

Jesper has 18 years of experience in the iGaming industry. This experience covers a variety of different aspects including innovation in customer experience, provision of casino aggregation services, introduction of responsible gaming practices, and development of iGaming focussed hosting and domain services. 

This wide-ranging expertise was developed over Jesper’s time spent in a myriad of roles with the top-name brands listed below: 

  • CEO - Mr Green Ltd where the company’s revenue and EBITDA were doubled.
  • CEO - Svenska Spel (The Swedish state-owned Gambling Company) where a channeling strategy meant the company took back market shares from overseas providers.
  • Chairman - Green Jade Games – responsible for the introduction of innovative iGaming experiences based on skill, video games, and casino play.
  • Chairman - Internet Vikings – development of skills regarding domains and hosting in the iGaming industry.
  • Chairman - PariPlay, Aspire Global – bringing top-class casino aggregation services to the market.
  • Chairman – CEGO – expanding innovative iGaming across Denmark with a view to branching out globally. 
  • Podcast Host - iGaming Next – Interviewing industry experts about current iGaming hot topics.

Role at JustGamblers

Jesper has a vital role at JustGamblers as an investor and member of the board of directors. His experience in the industry enables him to provide value to our customers in an advisory capacity.

This includes reviewing the latest online casinos in writing and in a selection of informative videos. Having an insight into global casino markets means that Jesper is able to provide an insight into international brands.

As an example, he is an expert on the growing US online gambling market and has some really solid advice about the best New Jersey casinos to use.

Jesper’s story with JustGamblers

Jesper met the two founders of JustGamblers Magnus Boberg and Tobias Alriksson when they were both working at Mr Green, where Jesper held the CEO position at the time. 

In 2021, When Jesper started to investigate the potential of starting an iGaming affiliation company he, together with Jonas Wåhlander, reached out to Magnus and Tobias to see what they were working on and whether they wanted to team up, it turned out to be perfect timing. 

Why Jesper is a perfect fit for JustGamblers

As a senior professional who has been involved in the iGaming industry since 2004, Jesper is dedicated to progressing the customer experience across brands. This makes him perfect for an advisory role at JustGamblers.

As a leading online casino review, advice, and information provider, JustGamblers is dedicated to bringing the thoughts of top industry professionals to its website. This enables its customers to make informed iGaming decisions.

Welcoming industry executives like Jesper to the team allows the brand to provide top-level content to its customers as it expands its reach across the US and globally. 

Relevant Experience in the World of iGaming

Jesper brings an array of impressive experience and knowledge credentials to his role at JustGamblers.

Below is a list of these credentials and an insight into their value to the JustGamblers brand.

CEO – Mr Green Ltd.

During three years spent as CEO at stock listed online casino Mr Green Ltd. Jesper led a doubling of the company’s revenue as well as the EBITDA. During his time at Mr Green Ltd, the company won awards for product, marketing, responsible gaming, and leadership.

Jesper also played a key role during the acquisition of Mr Green by William Hill, in 2018. The deal was an impressive one with the sum paid by William Hill said to be around $308 million. 

Brands under the Mr Green banner that also fell under Jesper’s responsibility as CEO are:

  • Redbet
  • Bertil
  • BingoSjov.dk
  • BingoSlottet.dk
  • MammaMia Bingo
  • Winningroom Casino
  • 11.lv

It’s clear from Mr Green’s achievements in delivering an excellent product and ensuring a responsible gambling environment that Jesper has a background of providing excellence to customers.

He brings this background to his role at JustGamblers where he will deliver his customer focussed insights to the brand and its audience.

CEO - Svenska Spel

While engaged as CEO for the Swedish state-owned gambling company Svenska Spel, Jesper introduced what was known as a channeling strategy.

This involved making a larger investment in new games and responsible gaming initiatives. The policy also meant that the company took back market shares from overseas casino and gaming companies.

Brands under the Svenska Spel banner include:

  •  Lotto
  • Triss
  • Stryktipset
  • Oddset
  • Vegas
  • Casino Cosmopol

The fact that the company introduced fresh and successful games to its brands while Jesper was at the helm shows that he has a handle on what customers want from their iGaming experience.

Jesper’s decisions to bring those insights to his advisory position at JustGamblers is exciting for the brands customers as it gives them access to valuable insights from an industry professional that can help them make good decisions about the sites and games they choose. 

Chairman - Green Jade Games

In his role as Chairman of slot software provider Green Jade Games, Jesper has a pivotal role in bringing the brand's unique games to the market.

The company has an innovative approach to developing iGaming content. It concentrates on developing software for games that people really want to play. These games combine elements of skill, casino play, video games, and social gaming to create a very different experience.

Brands using titles from Green Jade Games include:

  • Soft2Bet
  • Slotegrator
  • 888 Casino
  • Bet Construct

Jesper puts his experience in this role to use bringing a unique perspective to his advisory position at JustGamblers. This in turn means that visitors to the JustGamblers website get to see the views of a person who understands innovation in iGaming.

Chairman - PariPlay, Aspire Global

Jesper joined PariPlay, part of Aspire Global, as Chairman. Aspire Global is a renowned global online casino aggregator with an ambition to provide a full suite of relevant online casino products and services to clients.

PariPlay is a leading provider of solutions and games in the iGaming industry. It was acquired by Aspire Global in 2019 and Jesper was given the role of leading it in its innovative journey as part of the Aspire Global brand. This includes the development of The Fusion™ aggregation platform which has player value as its focus. It also includes a game development studio which has been responsible for developing more than 100 fresh and entertaining slot games.

Brands under the Aspire umbrella include:

  • Mr Play
  • Trada Casino
  • PlayFrank Casino
  • Karamba Casino
  • Hopa Casino
  • Casino Luck

Jesper’s experience with PariPlay has further inspired him to concentrate his efforts in ensuring the best possible experience for customers. This places him in the perfect position to ensure visitors to the JustGamblers website receive advice and information that is aimed at optimizing their iGaming experience.

Chairman - Internet Vikings

When Internet Vikings decided to take its expertise in domains and hosting into the world of iGaming it brought Jesper on board as chairman. His role is to provide insights into the iGaming experience, with emphasis on the US market, in order to ensure the company optimizes its products and services to enable its success in the sector.

Brands that Internet Vikings works with include:

  • Tom Horn Gaming
  • Green Jade Games
  •  Bethard Group
  • GameLounge

His role with Internet Vikings provides a perfect background for Jesper to inspire JustGamblers customers. It has provided him with an understanding of the technical considerations that help to make an iGaming brand truly impressive. This helps to inform his insights. It’s especially useful that the US market interest of Internet Vikings aligns with the main customer base of Just Gamblers.

Chairman - CEGO

CEGO is a Danish focussed iGaming brand that brought Jesper on board as his ethos of innovation and unique in-house development is a perfect fit for their strategy. Jesper’s role is to take this ethos and spread the brand across Denmark prior to making a mark internationally.

Brands that CEGO operates are:

  • Spilnu
  • Lyckost

His role at CEGO has helped Jesper develop his passion for innovation in iGaming. He brings this passion to his advisory role at JustGamblers where he is dedicated to bringing the most forward thinking and creative casinos in the US and globally to a wider audience.

Podcast Host - iGaming NEXT

Jesper is well-known as one of the hosts of iGaming NEXT podcasts. Together with his fellow hosts, Pierre Lindh, Michael Pedersen, and Heidi Lofthus, he discusses the latest news in the iGaming industry. 

Jesper brings his experience from these hosting duties to JustGamblers. It enables him to provide a holistic view of iGaming experiences taking account of the latest news and trends.

Video Interviews             

Take a look at these three videos of Jesper. They provide further insight into the man and his love of the iGaming industry.

Watch as Jesper discusses how to “Take the Lead in the US iGaming Market” including a look at how the U.S. market differs from the European market and what the common issues are for iGaming companies looking to expand in the country.

Jesper joins Sports Betting Community to discuss the way in which the casino industry is evolving through iterative processes and what else can be done to promote innovation in the industry.

Jesper Kärrbrink and Henrik Tjärnström (Kindred Group, CEO) discuss iGaming industry insights and responsibilities. 

Podcast Interviews

Listen to Jesper’s unique iGaming insights in these 3 podcasts:

Podcast 1 - iGaming Next

Jesper talks about the bright future of iGaming.

Podcast 2 - iGaming Next

Pierre Lindh, Managing Director of iGaming NEXT discusses hot topics with Jesper including how the post vaccine world will affect iGaming and DAZN, and other gaming platforms as they attempt to disrupt iGaming.

Podcast 3 - BOS Podcast

The Swedish Trade Association for Online Gambling, or BOS (Branschföreningen för Onlinespel).
Jesper gives his opinion about topics including advertising overkill and responsible gaming on the BOS podcast here.

Media Mentions

Interview with SBC News about responsible gaming -  https://sbcnews.co.uk/latestnews/2017/12/21/mr-greens-jesper-karrbrink-analysing-responsible-gaming/

Interview with Gambling Insider about over reliance on advertising - https://www.gamblinginsider.com/news/6255/mr-green-ceo-exclusive-industry-has-itself-to-blame-for-advertising-woes

Interview with SBCAmericas about the US iGaming market - https://sbcamericas.com/2021/08/24/what-to-expect-when-entering-the-us-market-unpacking-the-benefits-and-challenges/

Interview with g3newswire about the issues concerning the iGaming sector - https://g3newswire.com/jesper-karrbrink-i-love-seeing-companies-and-people-grow/

News about Jesper’s Aspire appointment on MarketScreener - https://www.marketscreener.com/quote/stock/ASPIRE-GLOBAL-PLC-61747208/news/Aspire-Global-Has-Appointed-Jesper-Karrbrink-as-Chairman-of-Pariplay-30100657/

Personal Profile Jesper Kärrbrink

Taking a closer look at the skills and achievements of Jesper shows how valuable he will be in his advisory role as a board member at JustGamblers.

Key Skills & Core Competencies

  • Innovation in iGaming.
  • Managing responsible gaming initiatives.
  • Developing excellence in customer experience.
  • Success in bringing customer centric experiences to the iGaming market.
  • Development of unique iGaming experiences based on a combination of video games, casino gaming, skill gaming, and social gaming.

Awards and Certification

  •  Pride of Gaming Award for dedication to responsible gambling.

Quote and reasoning from the award: The second Pride of Gaming Award goes to Jesper Kärrbrink, for his continued dedication in the field of responsible gambling.

Published books

The digital mutation: an organism that does not develop in step with its environment dies, together with Håkan Ramsin and Bosse Svensson, published in 1998.

Movies

Sources and social links

Read more about Jesper and make sure to follow him on the following platforms:

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